Friday Tip!

Dear Constant Reader,

One of the great things about events like BurlyCon and The Expo is that my stock of tips gets replenished!

This week’s tip comes via Siren Santina and her class on merch.

Take credit/debit cards at your merch table.

Now I’m a cold hard cash sort of gal, but so many people rely on the magic plastic these days. You don’t want to miss out on a sale!

It’s gotten very easy to accept cards these days, you just need a card reader and a smart phone. Lots of places offer CC services (Square, PayPal, Amazon, &c. I just heard Etsy got in on the racket). Do your research and find one whose terms & fees work for you. At B.A.B.E. we use Square, which Brigitte just loves*.

Set a minimum price for using cards, because the processors do take their cut. That way you don’t lose all your profit to fees on a small item and if the patron really wants that item which is under your minimum, they’ll end up buying more.

M2* She loves the selling part. I don’t think she cares what happens after she swipes that card.

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Published in: on 24 October 2014 at 12:45 pm  Leave a Comment  
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